The Communications Library has a large collection of books devoted to consumer demand and income, how much Americans spend and on what, and how to market to specific consumer groups.

For additional, up to date information on consumer trends American Demographics Magazine is available, full text, on the web.

Nielsen Media Research is the leading provider of television information services in the U.S. In addition to their TV ratings data, they also make selected reports available to the general public.

Free trial access to Advertising Red Books on the web until December 31, 2000.  Let us know what you think! Username: cmx  Password: redbooks