NEW BOOKS IN THE COMMUNICATIONS LIBRARY

 January - March 2002

 ADVERTISING, MARKETING AND CONSUMER BEHAVIOR

Advertising and the Long-term Success of the Premium Brand.  Dr. Stephan Buck.  Washington, DC: World Advertising Research Center, 2001.  36 pp.  $112.00.  ISBN: 1-84116-076-8.  Q. 658.827 B855a. 

Advertising and the Long-term Success of the Premium Brand is a landmark study providing strong evidence that premium brands retain their premium status by sustained marketing support, particularly by continued advertising.  The report analyses Taylor Nelso Sofres Superpanel sales data for 52 brands in 26 leading grocery categories for the period 1975-1999. The report demonstrates that, in the long term, brand spending relatively highly on advertising are significantly more likely to maintain their premium position. Brands with lower levels of advertising support are likely to struggle or be overtaken by private label.

Advertising Works 10: Cases from the IPA Advertising Effectiveness Awards.  Nick Kendall, editor.  Oxfordshire: NTC Publications, 1999.  533 pp.  $75.00.  ISBN: 1-84116-028-8.  659.1 Ad96512.

This volume covers prize-winning and commended papers from the 1998 Advertising Effectiveness Awards.

The American Marketplace: Demographics and Spending Patterns, 5^th edition.  Ithaca, NY: New Strategist Publications, 2001.  527 pp.  $89.95.  ISBN: 1-885070-33-0.  317.3 Am354 2001.

The fifth edition of The American Marketplace: Demographics and Spending Patterns examines the U.S. population in rich detail, from the proportion of immigrants who settle in California to the proportion of babies born out of wedlock. It also looks into the future, with projections of population, workers, and industries. The book is divided into nine chapters: education, health, housing, income, labor force, living arrangements, population, spending, and wealth.

Brought to You By: Postwar Television Advertising and the American Dream.  Lawrence R. Samuel.  Austin, TX: University of Texas Press, 2001.  266 pp.  $50.00, $22.95 (pbk).  ISBN: 0-292-77762-0, 0-292-77763-9 (pbk).  659.1430973 Sa495b.

The aim of this book is to show how television advertising was ground central for the post-war American dream, both shaping and reflecting our national ethos of consumption. Brought to You By is designed to fill a gaping hole in the history of advertising and complete a missing chapter of twentieth-century American social history.

The Economics of Advertising.  Kyle Bagwell, editor.  Northampton, MA: Edward Elgar Publishing, 2001.  669 pp.  $155.00.  ISBN: 1-84064-384-6.  659.104 Ec747.

This book brings together over thirty of the most influential previously published articles on the economics of advertising. Topics covered include an exploration of the welfare  consequences of persuasive advertising and informative advertising; an analysis of  informative advertising in search-goods markets and as a signal of quality in  experience-goods markets; and an examination of the use of advertising to deter entry to the market by rivals, to pre-empt rivals or conversely to collude with them. The volume features both theoretical and empirical contributions to these topics.

Marketing Michelin: Advertising & Cultural Identity in Twentieth-Century France.  Stephen L. Harp.  Baltimore, MD: John Hopkins University Press, 2001.  356 pp.  $39.95.  ISBN: 0-8018-6651-0.  338.767832 H23m.

In Marketing Michelin, Stephen Harp provides a history of the company and its innovative advertising campaigns between 1898, when Bibendum, the company's iconic "Michelin Man," was first introduced, to 1940, when France fell to the Nazis and the company's top executive, Edouard Michelin, died. Both events indelibly changed the company and the national context in which it operated. Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of belle-epoque France, including representations of gender, race, and class. Through its marketing efforts, Harp concludes, Michelin exerted a profound impact on France's cultural identity in the twentieth century.

The Millennials: Americans Under Age 25.  The New Strategist Editors.  Ithaca, NY: New Strategist Publications, 2001.  326 pp.  $69.95.  ISBN: 1-885070-40-3.  362.70973 M611. 

The Millennials: Americans under Age 25 examines the youth generation from two perspectives. One, as independent individuals establishing themselves in the household and labor market and these tables look at people aged 16 to 24 as workers, householders, parents, and consumers.  Because most millennials are not yet independent, the second perspective examines them as children in the homes of their parents; for example, the labor force participation of parents with children under age 18, or the spending of married couples with children under age 6.  Together, the two perspectives provide a comprehensive picture of the lifestyles of children, teens, and the youngest adults.

Semiotics, Marketing and Communication: Beneath the Signs, the Strategies.  Jean-Marie Floch.  New York, NY: Palgrave, 2000.  225 pp.  $69.95.  ISBN: 0-333-76014-X.  658.802 F651s.

Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Products therefore become symbols for sale. In studying semiotics, marketers can better understand consumer behavior and how to be effective in their marketing communications. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. This provides relevant information to anyone interested in knowing how to build meaning for a target audience. Key semiotic concepts and principles are introduced using real life studies to ease the presentation of the terminology and to show the managerial relevance of each research step.

 COMMUNICATION TECHNOLOGIES AND ENVIRONMENTS

Cyberculture.  Pierre Levy.  Minneapolis, MN: University of Minnesota Press, 2001.  259 pp.  (Electronic Mediations, vol. 4).  $44.95, $17.95 (pbk).  ISBN: 0-8166-3609-5, 0-8166-3610-9 (pbk).  303.4833 L579c:E. 

Needing guidance and seeking insight, the Council of Europe approached Pierre Lévy, one of the world's most important and well-respected theorists of digital culture, for a report on the state of cyberspace.  In an overview, Lévy discusses the distinguishing features of cyberspace and cyberculture from anthropological, philosophical, cultural, and sociological points of view. An optimist about the future potential of cyberspace, he eloquently argues that technology and, specifically, the infrastructure of cyberspace, the Internet-can have a transformative effect on global society. Lévy describes the ways in which cyberspace will help promote the growth of democracy, primarily through the participation of individuals or groups.

Data Broadcasting: Merging Digital Broadcasting with the Internet.  Lars Tvede, Peter Pircher, Jens Bodenkamp.  New York, NY: John Wiley & Sons, 2001.  274 pp.  $41.50.  ISBN: 0-471-48560-8.  384.3 T899d 2001.

Data Broadcasting equips executives and developers in the telecommunications, software, hardware and media industries with an analysis of the main commercial, editorial and technical opportunities that data broadcasting can provide.

The Death of Distance: How the Communications Revolution is Changing Our Lives.  Frances Cairncross.  Boston, MA: Harvard Business School Press, 2001.  317 pp.  $24.95.  ISBN: 1-57851-438-X.  303.4833 C123d 2001.

In this book, journalist Frances Cairncross of The Economist shows us how the world is changing with the introduction of the Internet and wireless technology. First published in 1997, Cairncross's provocative book based on evidence from two sweeping surveys on telecommunications argues that new communications technologies are rapidly obliterating distance as a relevant factor in how we conduct our business and personal lives. Now, the author has substantially rewritten and updated the book, with 70 percent new data, fresh analysis, and new company examples to offer a look at the economic landscape ahead. Cairncross argues that the story today is not only the diminishing importance of distance, but also the mobility and ubiquity of technology. She analyzes the implications of recent events from the dot-com explosion to the democratizing effects of communications technology on companies, governments, and society.

Information Assurance: Surviving in the Information Environment.  Andrew Blyth and Gerald L. Kovacich.  New York, NY: Springer, 2001.  337 pp.  (Computer Communications and Networks).  $49.95.  ISBN: 1-85233-326-X.  005.8 B629i. 

Information Assurance: Surviving in the Information Environment examines why organizations need to take information assurance seriously - and covers the business, legal, and technical knowledge needed to do so. It bridges the gap between information security as a technical concept and information security as a business concept, and helps IS managers to manage security effectively so as to facilitate business processes and develop competitive advantage.

Networking: Communicating with Bodies and Machines in the Nineteenth Century.  Laura Otis.  Ann Arbor, MI: University of Michigan Press, 2001.  268 pp.  $49.50.  ISBN: 0-472-11213-9.  302.2 Ot4n.

This interdisciplinary study investigates the scientific and cultural roots of contemporary conceptions of the network, including computer information systems, the human nervous system, and communications technology. Laura Otis, neuroscientist, literary scholar, and recent recipient of a MacArthur Fellowship, demonstrates that the image of the network is centuries old; it is by no means a modern notion. Placing current comparisons of nerve and computer networks in perspective, Otis explores early analogies linking nerves and telegraphs and demonstrates the influence that nineteenth-century neurobiologists, engineers, and fiction writers influenced each other's ideas about communication.

Transforming Communication: Technology, Sustainability, and Future Generations.  Sohail Inayatullah and Susan Leggett, editors.  Westport, CT: Praeger, 2002.  200 pp.  $65.00, $25.00 (pbk).  ISBN: 0-275-96944-4, 0-275-97540-1 (pbk).  384 T687.

The contributors argue that to create sustainable futures, ways must be found tomake communication inclusive, participatory, and mindful of future generations. It must also emerge authentically from humanity's diverse cultures, be more concerned with the quality of information shared than with the sheer volume of email in the world, and be transformed from its technocratic bias in order to move toward a truly global conversation of civilization.

The Triumph of Ethernet: Technological Communities and the Battle for the LAN Standard.  Urs von Burg.  Stanford, CA: Stanford University Press, 2001.  300 pp.  $55.00, $24.95 (pbk).  ISBN: 0-8047-4094-1, 0-8047-4095-X (pbk).  004.68 B91t.

One of the most important elements in the computer revolution has been agreement on technological standards. The advances in communication allowed by millions of computers connecting over various networks are based on these networks sharing a common language. This book tells the complete story of the battle between several competing technologies in the late 1970s and early 1980s to become the compatibility standard in one high-tech arena, the LAN (local area network) industry. The book demonstrates how technological communities account not only for critical differences in the standardization strategies of various LAN vendors, but also for the emergence of other important instances of technological competition.

Wireless Technology: Protocols, Standards, and Techniques.  Michel Daoud Yacoub.  Boca Raton, FL: CRC Press, 2002.  544 pp.  $99.95.  ISBN: 0-8493-0969-7.  621.382 Y104w. 

Vast, complex technologies, countless relevant topics, seemingly limitless documentation of standards and recommendations. .. In a field as dynamic as wireless technology, how is one to keep up when the very task of deciding which publications to read and which resources belong on your shelf can be daunting? Wireless Technology: Protocols, Standards, and Techniques has sorted it out. From basic principles to the state of the art, it furnishes clear, concise descriptions of second and third generation wireless technologies. The author has gathered together the most up-to-date networking standards, techniques, and protocols and incorporated clear, concise treatments of the necessary background material to form the most current and complete wireless reference available.

Wireless World: Social and Interactional Aspects of the Mobile Age.  Barry Brown, Nicole Green and Richard Harper, editors.  New York, NY: Springer, 2002.  229 pp.  $69.95.  ISBN: 1-85233-477-0.  303.4833 W473.

Mobile phones are the most successful computer-based consumer product of the age and yet very little is known about how mobile technology is changing the way people interact and cooperate with each other, and how this change can be analyzed. Wireless World brings together experts from different disciplines to explore the social factors that are shaping the wireless world and provides an overview of the issues for anyone designing, testing or studying mobile devices. It identifies the major trends, discusses the main claims made about the mobile age, and looks at the issues that affect design, usability and evaluation.

 COMMUNICATIONS

Becoming Intercultural: An Integrative Theory of Communication and Cross-Cultural Adaptation.  Young Yun Kim.  Thousand Oaks, CA: Sage Publications Inc., 2001.  321 pp.  $67.95, $29.95 (pbk).  ISBN: 0-8039-4487-X, 0-8039-4488-8 (pbk).  303.482 K56b. 

This book looks at the movements of immigrants and refugees and the challenges they face as they cross cultural boundaries and strive to build a new life in an unfamiliar place. It focuses on the psychological dynamic underpinning of their adaptation process, how their internal conditions change over time, the role of their ethnic and personal backgrounds, and of the conditions of the host environment affecting the process. Addressing these and related issues, the author presents a comprehensive theory, or a "big picture," of the cross-cultural adaptation phenomenon.

Communication Studies: The Essential Introduction.  Andrew Beck, Peter Bennett, and Peter Wall.  New York, NY: Routledge, 2002.  261 pp.  $75.00, $22.95 (pbk).  ISBN: 0-415-24751-9, 0-415-24752-7 (pbk).  302.2 B388c.

This fully comprehensive book introduces, step-by-step, the skills of reading and analyzing texts and explores different forms of communication across a broad range of media.

Counterpublics and the State.  Robert Asen and Daniel C. Brouwer, editors.  Albany, NY: State University of New York Press, 2001.  279 pp.  (SUNY Series in Communication Studies).  $71.50, $23.95 (pbk).  ISBN: 0-7914-5161-5, 0-7914-5162-3 (pbk).  303.484 C832.

In the form of demonstrations, social movements, guerrilla warfare, and internet "hacktivism," political dissidents or counterpublics challenge the state and assert themselves upon the public stage. At stake in such engagements are profound issues of political and economic redistribution, individual and collective rights, political legitimacy, social stability, and identity. This book explores encounters between marginalized people and states to better understand the contours of social controversy and social transformation borne from conflict.

Crisis Communications: A Casebook Approach, 2^nd edition.  Kathleen Fearn-Banks.  Mahwah, NJ: Lawrence Erlbaum Associates, 2002.  354 pp.  $89.95, $37.50 (pbk).  ISBN: 0-8058-3603-9, 0-8058-3604-7(pbk).  659.2 F311c 2002.

Presenting organizational and individual problems that may become crises and the communication responses to these situations, this revision of Fearn-Banks' text: presents crisis communication theory,  describes ways of determining the most likely and most damaging crises that may strike an organization, centers on causes of crisis--rumor, "gotcha" television news and the non-expert expert, and crises caused by the news media, gets into the 21st century and cyberspace-caused crises, including mini-cases of rogue Web sites and e-mail rumors, explains how to communicate with the news media, lawyers, internal publics or audiences, and external publics, and includes narrated case studies illustrating how spokespersons and managers used communication in several kinds of crises.

I Hear What You Say, But What Are You Telling Me? : The Strategic Use of Nonverbal Communication in Mediation.  Barbara G. Madonik.  San Francisco, CA: Jossey-Bass, 2001.  287 pp.  $40.00.  ISBN: 0-7879-5709-7.  153.69 M266h.

I Hear What You Say, But What Are You Telling Me?  is filled with practical information and techniques for mediators who want to use nonverbal communication to their strategic advantage. Employing a proven process, Barbara Madonik, communication expert, mediator, and international consultant, reveals what it takes to understand, analyze, and utilize nonverbal communication to greatly enhance the mediation process.

Narrative and Professional Communication.  Jane M. Perkins and Nancy Blyler, editors.  Stamford, CT: Ablex Publishing Corporation, 1999.  224 pp.  (ATTW Contemporary Studies in Technical Communication).  $77.00, $24.95 (pbk).  ISBN: 1-56750-448-5, 1-56750-449-3 (pbk).  601.4 N167.

The authors in Narrative and Professional Communication contribute innovative research in a number of areas. Their scholarship situates narrative as integral to science writing and managerial communication, and to the discourse of health-care professionals. Narrative is also viewed as important in analyzing and constructing electronic sites on the World Wide Web. Finally, narrative is seen as central to research methodologies such as those defining case studies and ethnographies and to the stories that connect people within social groups and enable them to construct themselves as human beings.

New Directions in Group Communication.  Lawrence R. Frey, editor.  Thousand Oaks, CA: Sage Publication, 2002.  326 pp.  $69.95, $34.95 (pbk).  ISBN: 0-7619-1280-0, 0-7619-1281-9 (pbk).  302.34 N4202.

New Directions in Group Communication takes as its mission the setting of the agenda for the study of group communication in the future. It does so by presenting work that scholars have not previously explored in the current small group communication literature. Part one focuses on new theoretical and conceptual directions, both presenting new views and extending current positions. Part two examines new research methodologies, while part three looks at antecedent factors affecting group communication. The fourth and fifth parts of the text provide insight into both group communication process and practices. Part six covers different group communication contexts, including communication patterns in top management teams.

Propaganda without Propagandists: Six Case Studies in U.S. Propaganda.  James Shanahan, editor.  Cresskill, NJ: Hampton Press, 2001.  166 pp.  $42.50, $20.95 (pbk).  ISBN: 1-57273-307-1, 1-57273-308-X (pbk).  303.375 P9455. 

This book explores cases showing how propaganda has been deployed in the recent US context. The purpose of the book is to elucidate through examples to what degree they can be drawn together into a wider theoretical net.  The book presents an important picture of newer forms of propaganda.

Reading Images: The Grammar of Visual Design.  Gunther Kress and Theo van Leeuwen.  New York, NY: Routledge, 1996.  288 pp.  $95.00, $31.95 (pbk).  ISBN: 0-415-10599-4, 0-415-10600-1 (pbk).  741.6 K884r.

Reading Images provides a systematic and comprehensive account of the grammar of visual design. By looking at the formal elements and structures of design:color, perspective, framing and composition, Gunther Kress and Theo van Leeuwen examine the ways in which images communicate meaning. Drawing on an enormous range of examples--children's drawings, textbook illustrations, photojournalism, advertising images and fine art, as well as three-dimensional forms such as sculpture and architecture, the authors demonstrate the differences and the similarities between the grammar of language and that of visual culture.

Signs: An Introduction to Semiotics, 2^nd edition.  Thomas A. Sebeok.  Toronto, Canada: University of Toronto Press, 2001.  193 pp.  $50.00, $21.95 (pbk).  ISBN: 0-8020-3634-1, 0-8020-8472-9 (pbk).  302.2 Se21si 2001.

Semiotics is the study of signs, and as such, is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature. Semiosis the production and interpretation of linguistic and visual signs, is innate to human beings of all societies. From the simplest of hand gestures to the most complex diagrams and charts, the sign is the key to the communication of ideas. Thomas A. Sebeok examines how the sign mediates between bodily experience and abstract thought. This updated second edition of Signs combines some of Sebeok's most important essays with a new general introduction, introductory passages at the outset of each chapter, a glossary, and brief biographies of the major semioticians.

 ETHICS

The Mission: Journalism, Ethics, and the World: International Topics in Media.  Joseph B. Atkins, editor.  Ames, IA: Iowa State University Press, 2002.  253 pp.  $54.99.  ISBN: 0-8138-2188-6.  174.9097 M691.

This book addresses the growing concern about journalism ethics in the United States and worldwide. Through essays from international journalists and scholars on the ethical dilemmas they face, Atkins explores their sense of purpose, particularly in reporting on societies which have experienced profound change. The essays provide insights into the motivations, techniques, and challenges of journalists everywhere.

 GRAPHICS AND ANIMATION

Design Issues: How Graphic Design Informs Society.  DK Holland, editor.  New York, NY: Allworth Press, 2001.  260 pp.  $21.95.  ISBN: 1-58115-202-7.  741.6 D463.

Based on the popular Design Issues column in Communication Arts, this anthology of mind-teasers explores how design communicates with, rubs itself against, and sometimes stumbles around the “real” world. Here are some of the column’s most intriguing and provocative selections, taken from an unorthodox mix of over 20 contributors. Covering a range of subjects from designing a corporate identity to the philosophical dimensions of art, this guide takes a look at 21st century design in a critical, educational, ethical, historical, social, and often humorous way.

Making Digital Type Look Good: A Unique Visual Guide to Achieving Typographic Excellence in Print and Digital Media.  Bob Gordon.  New York, NY: Watson-Guptill Publications, 2001.  191 pp.  $35.00.  ISBN: 0-8230-2999-9.  686.22544 G653m.

Making Digital Type Look Good meets the needs of both designers and typographers by providing a host of specimens of the abundant range of settings offered by contemporary design software, as well as by explaining in clear, succinct, and accessible language methods that help to achieve typographic excellence.

 HISTORY AND BIOGRAPHY

The Broadcast Century and Beyond: A Biography of American Broadcasting, 3rd edition.  Robert L. Hilliard and Michael C. Keith.  Boston, MA: Focal Press, 2001.  341 pp.  $39.95.  ISBN: 0-240-80430-9.  384.540973 H558b 2001.

The Broadcast Century and Beyond,  3^rd edition is a popular history of the most influential and innovative industry of this century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication.

Flirting with Danger: Confessions of a Reluctant War Reporter.  Siobhan Darrow.  New York, NY: Random House, 2000.  194 pp.  $12.00.  ISBN: 0-385-72134-X.  070.433092 D254f 2002. 

Siobhan Darrow, former star correspondent for CNN, has covered the world’s hottest war zones over the past two decades, reporting from the front lines in Moscow, Chechnya, the Balkans, Albania and Northern Ireland. Whether dodging bullets in an occupied village, interviewing world leaders, or sharing the pain and disorientation of refugees on the move, Darrow approaches all with the same honesty  that established her reputation as a premiere reporter.

For the Record: An Oral History of Rochester, New York, Newsworkers.  New York, NY: Fordham University Press, 2001.  181 pp.  $35.00, $20.00 (pbk).  ISBN: 0-8232-2136-9, 0-8232-2137-7 (pbk).  071.4789 B751f.

For the Record focuses on the experiences of journalists who worked in Rochester, New York, on the Gannett owned Democrat & Chronicle and the Times Union. While there are occasional glimpses back to the beginning of the twentieth century and conversations regarding current newsroom policies by those who are still involved in the business, most of the material in this study centers on Gannett during the 1940s, 1950s and 1960s- a period that may be seen as pivotal to the development of the Gannett Company.

The Great Radio Heroes, revised edition.  Jim Harmon.  Jefferson, NC: McFarland, 2001.  246 pp.  $35.00.  ISBN: 0-7864-0850-2.  791.44 H22g 2001.

In 1967, Jim Harmon published the first edition of The Great Radio Heroes. Thirty-three years later comes an illustrated, corrected, revised and greatly expanded new edition. New host Jim Harmon provides reminiscences of the heyday of radio programming, with insights on such radio dramas as I Love a Mystery, Gangbusters, The Shadow, Inner Sanctum, Batman and Robin, Superman, Tom Mix, The Lone Ranger, The Green Hornet, Adventures by Morse and a couple of dozen more. Photographs, a bibliography, and an index are included to enhance the reader's journey into a past time when radio was the favorite pastime.

History of Telegraphy.  Ken Beauchamp.  London: The Institution of Electrical Engineers, 2001.  413 pp.  $95.00.  ISBN: 0-85296-792-6.  621.38309 B381h.

This book records the growth of telegraphy over two centuries, depicting the discoveries and ingenuity of the experimenters and engineers involved, the equipment they designed and built, and the organization, applications and effects on society. The two main phases, cable-based techniques that began in the early 19th Century and then wireless transmission in the 20^th, parallel the changes in voice and information communications seen recently. Modern methods of data compaction, coding and encryption in today's communications all have their routes in the techniques of the telegraph pioneers.

It All Comes Back to Me Now: Character Portraits from the “Golden Apple”.  William O’Shaughnessy.  New York, NY: Fordham University Press, 2001.  637 pp.  $25.00.  ISBN: 0-8232-2142-3, 0-8232-2143-1 (pbk).  973.90922 Os41i.

It All Comes Back to Me Now features profiles and touching vignettes about contemporary figures like Jeanine and Al Pirro, Andrew Cuomo, Archbishop Edward Egan, the late John Cardinal O'Connor, the late Monsignor Terry Attridge, and George W. Bush.

Jill Dando: Her Life and Death.  Brian Cathcart.  New York, NY: Penguin Books, 2001.  309 pp.  $7.99.  ISBN: 0-14-029468-6.  791.45028092 C284j.

In a study of fame and crime, Brian Cathcart charts Dando’s rise from gawky schoolgirl to household name and seeks the sources of her huge popularity. Then he dissects the murder, the intensive investigations it prompted and the evidence that led, two years on, to a sensational Old Baily trial.

Like Fire in Broom Straw: Southern Journalism and the Textile Strikes of 1929-1931.  Robert Weldon Whalen.  Westport, CT: Greenwood Publishing Group, 2001.  125 pp.  $62.00.  ISBN: 0-313-31698-8.  071.5W553l.

This book focuses on the ways in which labor struggles provoked Southern small-town reporters and editors to reimagine and begin to reconstruct their world.

Live Television Drama, 1946-1951.  William Hawes.  Jefferson, NC: McFarland & Company, 2001.  390 pp.  $45.00.  ISBN: 0-7864-0905-3.  812.09 H312l.

The "live era" or "golden age"of television drama originating from New York, 1946 through 1951, was an exciting time of creative and commercial accomplishment. This is a complete history and reference guide to the live dramas that aired during those six years. Extensive coverage is given to the NBC anthologies Kraft Television Theatre and Philco Television Playhouse, and the CBS anthologies Ford Theater and Studio One, as well as to "he competitors"-the 28 new anthologies that appeared in the prime time schedule during 1950 and 1951. Appendices comprehensively list the day-by-day program logs for BBC, CBS and NBC dramas from 1946 through 1951.

Mr.Dooley in Peace and in War.  Finley Peter Dunne.  Urbana, IL: University of Illinois Press, 2001.  147 pp.  $12.95  ISBN: 0-252-07029-1.  817 D92 2001.

Mr. Dooley in Peace and in War, originally published in 1898, collects brief, humorous pieces Dunne wrote for the Chicago Evening Post and the Chicago Journal. Through his tall tales and speculations, Mr. Dooley reveals the pleasure and pain of being Irish in Chicago at the turn of the twentieth century.

The Murdoch Mission: The Digital Transformation of a Media Empire.  Wendy Goldman Rohm.  New York, NY: John Wiley & Sons, 2002.  288 pp.  $27.95.  ISBN: 0-471-38360-0.  B. M9744ro.

The Murdoch Mission gets inside Rupert Murdoch's News Corp. and documents the media mogul's strategic forays in digital media and broadcasting and new Internet-based businesses. Among other giant highlights is the creation of his new $40 billion company, the mammoth Sky Global Networks.

Personal and Public Interests: Frieda B. Hennock and the Federal Communications Commission.  Susan L. Brinson.  Westport, CT: Praeger Publishers, 2002.  181 pp.  $64.00.  ISBN: 0-275-97322-0.  384.092 H393b.

Unlike many of her female contemporaries during the thirties and forties, whose political activities furthered the agendas of male politicians, Frieda B. Hennock pursued her own political goals. Guided by intense personal and public interests, she became the first woman appointed to serve on the Federal Communications Commission, and her tenure there coincided with a period of unprecedented regulatory activity, during which the FCC made several significant decisions regarding the development of television. Simultaneously challenging the FCC's status quo and making a political name for herself with her tireless efforts to develop educational television, Hennock became one of the most significant female political figures of this century.  Utilizing both critical and historical research methodologies, Brinson highlights key events in Hennock's career, including her dissenting position in the "color TV hearings" and her blindness to the deficiencies of the UHF system. Personal and Public Interests serves as a much-needed corrective to the scholarly oversight of Hennock's life and work, which represent the intersection of the histories of both broadcasting and women in the United States.

Ralph Emerson McGill: Voice of the Southern Conscience.  Leonard Ray Teel.  Knoxville, TN: The University of Tennessee Press, 2001.  559 pp.  $50.00, $24.95 (pbk).  ISBN: 1-57233-133-X, 1-57233-135-6 (pbk).  070.92 M459t.

For this biography, Leonard Teel has drawn on many archival sources not previously used, including files of the FBI, as well as public and private archives of McGill’s papers and correspondence, interviews with his colleagues and family, and the vast storehouse of his opinion columns in both Nashville and Atlanta. By tracing McGill’s decades-long career from his early days as a foreign correspondent in Cuba in the 1930s to his steadfast support for the Vietnam War, Teel reveals a man who embodied twentieth-century liberalism in all its complexities and contradictions.

Spy vs Spy: The Complete Casebook.  Antonio Prohias.  New York, NY: Watson-Guptill Publications, 2001.  304 pp.  $24.95.  ISBN: 0-8230-5021-1.  741.5973 P943s.

This book is a 40^th anniversary tribute to the Spies and their creator, Antonio Prohias and chronicles their history, including biographical and historical essays by Sergio Aragones, Duck Edwing, Grant Geissman, Peter Kuper, Nick Meglin, Marta Rosa Pizarro, Fabiola Santiago, and Art Spiegelman.

Stay Tuned: A History of American Broadcasting, 3^rd edition.  Christopher H. Sterling and John Michael Kittross.  Mahwah, NJ: Lawrence Erlbaum Associates, 2001.  975 pp.  $59.95.  ISBN: 0-8058-2624-6.  384.5409 St4s 2002.

This third edition has been thoroughly revised and updated to bring the story of American broadcasting forward to the 21^st century, affording readers not only the history of the most important and pervasive institution affecting our society, but also providing a contextual transition to the Internet and other modern media. Authors Christopher Sterling and John Michael Kittross lead readers through the development of American electronic mass media, from the first electrical communication (telegraph and telephone); through radio and television; to the present convergence of media, business entities, programming, and delivery systems, including the Internet.

Voices of Revolution: The Dissident Press in America.  Rodger Streitmatter.  New York, NY: Columbia University Press, 2001.  335 pp.  $49.50, $18.50 (pbk).  ISBN: 0-231-12248-9, 0-231-12249-7 (pbk).  071.3 St836v.

Streitmatter tells the stories of dissident American publications and press movements of the last two centuries, and of the colorful individuals behind them. From publications that fought for the disenfranchised to those that promoted social reform, Voices of Revolution examines the abolitionist and labor press, black power publications of the 1960s, the crusade against the barbarism of lynching, the women's movement, and antiwar journals. Streitmatter also discusses gay and lesbian publications, contemporary on-line journals, and counterculture papers like The Kudzu and The Berkeley Barb that flourished in the 1960s. Voices of Revolution also identifies and discusses some of the distinctive characteristics shared by the genres of the dissident press that rose to prominence -from the early nineteenth century to the late twentieth century. 

Written into History: Pulitzer Prize Reporting of the Twentieth Century from The New York Times.  Anthony Lewis, editor.  New York, NY: Times Books, 2001.  355 pp.  $27.50.  ISBN: 0-8050-6849-X.  071.3 W939.

Drawn from the New York Times's archive of an unparalleled seventy-nine Pulitzer Prizes, Written into History offers a fascinating look at the twentieth century.  The Times's award-winning reports range from Antarctic dispatches on the Byrd Expedition to eyewitness accounts of the atomic bombing of Nagasaki, from articles on the First Amendment battle to publish the Pentagon Papers to the personal narrative of an interracial friendship. Pulitzer Prize winner Anthony Lewis has culled through the newspaper's most acclaimed reporting to chronicle life and history as it was happening, with such highlights as Otto Tolischus on Hitler, David Halberstam on Vietnam, J. Anthony Lukas on hippies, and Anna Quindlen on AIDS.  Lewis tells the stories behind the stories, describing journalism's changing role in the world.

 INTERNATIONAL COMMUNICATION AND PERSPECTIVES

British Youth Television: Cynicism and Enchantment.  Karen Lury.  New York, NY: Oxford University Press, 2001.  146 pp.  (Oxford Television Studies).  $39.95.  ISBN: 0-19-815970-6.  791.456 L974b.

British Youth Television focuses on the high profile genre of 'yoof television'. Concentrating on such controversial programs as The Word, Snub TV and Don't Forget Your Toothbrush, the author demonstrates how the contemporary youth audience, the so-called Generation X, were addressed by these shows blend of cynicism and enchantment. Providing both an overview and a series of detailed program analyses the book concentrates on a well known but little written about genre.

Continental Order? :  Integrating North America for Cybercapitalism.  Vincent Mosco and Dan Schiller, editors.  Lanham, MD: Rowman & Littlefield Publishers, 2001.  312 pp.  $75.00, $27.95 (pbk).  ISBN: 0-7425-0953-2, 0-7425-0954-0 (pbk).  337.17 C767.

Continental Order? examines the converging culture, telecommunications, and new media industries in North America, asking who has power in regional and global media. Experts from the United States, Mexico and Canada address specific sectors and problems: newspapers and magazines, video and film, telecommunications and new media, sport and leisure, marketing, and education. With a broadly political-economic perspective, this book provides a critical account of changes occurring in the aftermath of regional and international trade agreements, such as NAFTA, and sets these changes in the global context of an emerging transnational communication industry.

Governing the Internet: The Emergence of an International Regime.  Marcus Franda.  Boulder, CO: Lynne Rienner Publishers, 2001.  254 pp.  $49.95.  ISBN: 1-55587-999-3.  341.7577 F85g.

Governing the Internet explores the many complex issues and challenges that confront governments, technocrats, business people, and others as they try to create and implement rules for a truly global, interoperable Internet. Though focusing on those countries that have the most advanced information technology infrastructures, Franda also discusses the development of the Internet in China as a test case for accommodating the majority of the world's citizens in an international regime.

In the Shadows of the Kremlin and the White House: Africa’s Media Image From Communism to Post-Communism.  Charles Quist-Adade.  Lanham, MD: University Press of America, 2001.  242 pp.  $39.00.  ISBN: 0-7618-1913-4.  305.896Q488i.

In the Shadows of the Kremlin and the White House provides the first comparative study of the Soviet/Russian and Western press coverage of Africa. It analyzes Africa's image in the ex-Soviet and Western press by comparing news coverage of Africa in general under the two press systems. Three Soviet publications; Pravda, Izvestia, Novoe Vremya and three Western print media; the Daily Telegraph (Britain), New York Times, and Newsweek were content-analyzed for a 16 year period from 1982 to1998.

The Missing News: Filters and Blind Spots in Canada’s Press.  Robert A. Hackett and Richard Gruneau.  Ontario: Garamond Press, 2000.  258 pp.  $21.95.  ISBN: 1-55193-027-7.  323.4450972 H115m.

The Missing News contains in-depth information on many under-reported major news stories, including oil interests in Somalia, "cozying up" to Indonesia's dictatorship, Mulroney tax reform, military pollution, CAMECO corporation and the Gulf War, tobacco manufacturers and smuggling.

 LAW, COPYRIGHT, FIRST AMENDMENT, & FREEDOM OF INFORMATION

The Communications Act: A Legislative History of the Major Amendments, 1934-1996.  Max D. Paglin, editor.  Silver Spring, MD: Pike and Fischer, 1999.  408 pp.  $24.95.  343.73099 C737.

This authoritative volume, years in the making and comprising the efforts of the late editor, Max D. Paglin, former General Counsel and Executive Director of the Federal Communications Commission and twelve leading experts in communications law, is a sequel to the first volume, The Legislative History of the Communications Act of 1934.  This volume brings the reader up to date with the legislative history or the intervening amendments to the Communications Act since its creation in 1934.

The Free and Open Press: The Founding of American Democratic Press Liberty, 1640-1800.  Robert W.T. Martin.  New York, NY: New York University Press, 2001.  239 pp.  $40.00.  ISBN: 0-8147-5655-7.  323.4450973 M365f.

The current, heated debates over hate speech and pornography were preceded by the equally contentious debates over the free and open press in the seventeenth and eighteenth centuries. In this book, Robert Martin demonstrates that the history of the free and open press is in many ways the story of the emergence and first real expansions of the early American public sphere and civil society itself. Martin shows how the development of constitutionalism and civil liberties were bound up in the discussion of the free and open press. This book is a study of early American political thought and democratic theory, as seen through the revealing window provided by press liberty discourse.

Freedom, Democracy, and Responsibility: The Selected Works of Franklyn S. Haiman.  Franklyn S. Haiman, editor.  Cresskill, NJ: Hampton Press, 2001.  382 pp.  $79.50, $32.50 (pbk).  ISBN: 1-57273-315-2, 1-57273-316-0 (pbk).  323.4430973 H126f.

This book brings together almost 50 years’ writing by on of the communication discipline’s most distinguished and most socially engaged scholars. The essays in the collection cover many cutting edge issues on the freedom of speech.

Telecommunications Law.  Ian Walden and John Angel, editors.  London: Blackstone Press, 2001.  547 pp.  $35.95.  ISBN: 1-8417-4121-3.  343.410994 T235.

This book provides a comprehensive guide to the legal and regulatory issues of the increasingly technological area of global telecommunications law. Countries particularly discussed include: the UK, USA, EU and parts of the Far East.

 MAGAZINES AND MAGAZINE WRITING

Fierce Pajamas: An Anthology of Humor Writing from The New Yorker.  David Remnick and Henry Finder, editors.  New York, NY: Random House, 2001.  497 pp.  $27.95.  ISBN: 0-375-50475-3.  817.08 F462.

This anthology gathers together, for the first time, the funniest work of more than seventy New Yorker contributors. Parodists take on not only writers like Hemingway and Kerouac, but TV documentaries, Italian cinema, and etiquette books. Other pieces offer perspectives on the heights of fame, the depths of social embarrassment, and the ups and downs of love and sex.

Making Sense of Men’s Magazines.  Peter Jackson, Nick Stevenson, and Kate Brooks.  Malden, MA: Blackwell Publishers, 2001.  214 pp.  $75.00, $22.50 (pbk).  ISBN: 0-7456-2175-9, 0-7456-2176-7 (pbk).  052.0810941 J137m.

Making Sense of Men's Magazines is an original study which enables us to understand the appeal of men's magazines, the ways in which they are constructed and understood, and many of the complex questions they raise for both men and women. Through interviews with editors and key production staff, an analysis of the content of men's magazines and focus group interviews, this work seeks to make sense of this cultural phenomenon. The authors give particular attention to the gendered and commercial character of men's magazines, and the implications they have for the way we understand capitalism, masculinity and consumption in the modern world.

 MASS MEDIA AND SOCIETY

Gender Setting: New Agendas for Media Monitoring and Advocacy.  Margaret Gallagher.  New York, NY: Zed Books, 2001.  216 pp.  $65.00, $25.00 (pbk).  ISBN: 1-85649-844-1, 1-85649-845-X (pbk).  302.23082 G135g.

This book argues that despite the breakdown of traditional patterns of regulation, there is a role for local action to promote diversity in the media. Focusing on media portrayals of gender, more particularly the media’s role in reproducing and reinforcing patterns of discrimination against women in society, the book aims to unify the hitherto disparate strands of academic research and feminist activism in the form of gender media monitoring aimed at policy critique and practical change.  Research findings and monitoring experiences demonstrate how, with varying levels of resources and expertise, women’s groups have developed monitoring models that can be effective in widely different media contexts. Drawn from countries as diverse as Canada, India, Spain, Jamaica, Australia and South Africa, these approaches will have lessons for everyone concerned about media democracy and diversity in the new information age.

Mass Media and Drug Prevention: Classic and Contemporary Theories and Research.  William D. Crano and Michael Burgoon, editors.  Mahwah, NJ: Lawrence Erlbaum Associates, 2002.  303 pp.  $69.95, $29.95 (pbk).  ISBN: 0-8058-3477-X, 0-8058-3478-8 (pbk).  362.29170973 M381.

This book tells the story of the mass media's potential in the war against drug abuse. The book is based on scientific evidence gathered from the early 1920s to the present on the use of media in health promotion and disease prevention. Past approaches are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The idea for this book began when the Office of National Drug Control Policy (ONDCP) launched the National Youth Anti-Drug Media Campaign--one of the most ambitious social intervention programs and most expensive drug-abuse prevention efforts ever undertaken. The program involves the use of the mass media to inform children and their parents about the dangers of drug abuse and to facilitate their rejection of illicit drugs.

The Media and Cultural Production.  Eric Louw.  Thousand Oaks, CA: Sage Publications, 2001.  229 pp.  $83.00, $27.95 (pbk).  ISBN: 0-7619-6582-3, 0-7619-6583-1 (pbk).  302.23L939m.

This book offers a fresh and accessible introduction to the relationship between media power and cultural production. By marshalling a range of theoretical perspectives from political economy and cultural studies, The Media and Cultural Production invites the reader to analyze the relationship between the making of meaning, political, economic and social power and the machinery of cultural production – the media. The Media and Cultural Production critically examines the notion of the “cultural industries”; examines the regulatory framework in which the cultural industries operate; looks at the impact of globalization on cultural production; and explores the way in which meaning is both produced and contested. The book demonstrates how concepts in communication and cultural studies can be mobilized to analyze cultural production in a range of contexts.

Media Career Guide: Preparing for Jobs in the 21^st Century, 3^rd edition.  James Seguin.  Boston, MA: Bedford/St. Martin’s, 2002.  92 pp.  $10.65.  ISBN: 0-312-39556-6.  302.23023 Se39m 2002.

This book provides a complete overview of the current and future job market for careers in media and communication and offers the guidance students need to begin their career in media and communication.  It offers students all of the tools they need to research, plan for, and enter the job market -- practical tips, career guidance, self-evaluation, attitude checks, suggested readings, and strategies for print and electronic job research. 

Media Literacy in the Information Age: Current Perspectives. Robert Kubey, editor.  New Brunswick, NJ: Transaction Publishers, 2001.  484 pp.  (Information and Behavior Vol. 6).  $59.95.  ISBN: 0-7658-0854-4.  302.230711 M4682 2002.

The importance of media and information literacy is taking on an even greater urgency. With this in mind, the contributors to this volume survey what has taken place over the last decade in different parts of the world, examine the current state of theoretical, conceptual, and research development, and consider where media education is going and where it ought to go. With two-thirds of its 22 contributions coming from outside the United States, Media Literacy in the Information Age is a genuine international effort, with many leading media and information educators in the world taking part.

Media, Markets, and Democracy.  C. Edwin Baker.  New York, NY: Cambridge University Press, 2002.  377 pp.  $75.00, $25.95 (pbk).  ISBN: 0-521-80435-3, 0-521-00977-4 (pbk).  302.23 B171m. 

Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. Part I of this book shows that unique aspects of media products prevent markets from providing for audience desires. Part II shows that four prominent, but different, theories of democracy lead to different conceptions of good journalistic practice, media policy, and proper constitutional principles. Part III explores international free trade in media products.

Media Reform: Democratizing the Media, Democratizing the State.  Monroe E. Prince, Beata Rozumilowicz and Stefaan G. Verhulst, editors.  New York, NY: Routledge, 2002.  283 pp.  $90.00.  ISBN: 0-415-24353-X.  302.23 M46829.

Media Reform examines a complex process: the reform of media and its role promoting democratic practices. Using examples of media from a range of countries in Latin America, Europe, Asia and Africa, Media Reform considers the social and cultural implications of a free and independent media. Each case study provides a background to political transition and reform and addresses the processes of media liberalization, the growth of civil society, new technology developments as they have affected the media sector and the different trends found in broadcast media and print media.

Media Sex: What Are the Issues?  Barrie Gunter.  Mahwah, NJ: Lawrence Erlbaum Associates, 2002.  359 pp.  $79.95, $32.50 (pbk).  ISBN: 0-8058-3722-1, 0-8058-4010-9 (pbk).  306.7 G957m.

This book examines the representation, impact, and issues relating to the control and regulation of sex in the media. It covers work that has been conducted around the world on the depiction of sex in the mainstream mass media, especially the audio-visual media of film, television, and video, and the alleged effects that such content may have upon media consumers. In addition to reviewing the research on the effects of media sex, the book also examines what is known about public opinion concerning sex in the media. A key theme running through the book is whether the evidence about media sex can be taken at face value.

Race in the News.  Ian Law.  New York, NY: Palgrave, 2002.  178 pp.  $75.00, $24.00 (pbk).  ISBN: 0-333-74074-2, 0-333-74075-0 (pbk).  305.8 L411r.

Offering a systematic analysis of how race and ethnicity are represented in the news, this book charts a change in British news media coverage, drawing on the first substantial empirical analysis of news content for over a decade. Ranging across subjects such as migration, asylum-seekers and crime, as well as stories that are concerned to expose racism and advocate for racial justice, such as the Stephen Lawrence Inquiry, it provides an accessible introduction to the conceptual tools available for the analysis of race and racism in the media. It concludes by offering an assessment of the role of positive action strategies in journalism, together with analysis of their impact on patterns of representation and institutional racism in news organizations.

Religion and Media.  Hent De Vries and Samuel Weber, editors.  Stanford, CA: Stanford University Press, 2001.  649 pp.  $70.00, $29.95 (pbk).  ISBN: 0-8047-3496-8, 0-8047-3497-6 (pbk).  291.175 R2794.

The latter part of the twentieth century saw an explosion of new media that effected profound changes in human categories of communication. At the same time, a “return to religion” occurred on a global scale. The twenty-five contributors to this volume, including Jacques Derrida, Jean-Luc Nancy, Talal Asad, and James Siegel, confront the conceptual, analytical, and empirical difficulties involved in addressing the complex relationship between religion and media.

Sexual Teens, Sexual Media: Investigating Media’s Influence on Adolescent Sexuality.  Jane D. Brown, Jeanne R. Steele and Kim Walsh-Childers, editors.  Mahwah, NJ: Lawrence Erlbaum Associates, 2002.  308 pp.  $74.95, $29.95 (pbk).  ISBN: 0-8058-3489-3, 0-8058-3490-7 (pbk).  302.230835 Se92.

This collection explores the sexual content of U.S. mass media and its influence in the lives of adolescents. Contributors address the topic of sexuality broadly, including evidence not only about physical sex acts, but also about the role the media play in the development of gender roles, standards of beauty, courtship, and relationship norms. Chapters included here present new perspectives on what teens are paying attention to in the media, and offer insight into how teens understand and apply what the media present about sex and sexuality. Employing various methodological approaches, the studies also represent a diversity of adolescent audiences and deal with a wide variety of media content, ranging from teens' favorite TV programs to magazines, movies, music, and teen girls' Web pages.

Social Foundations of the Mass Media.  Walter M. Brasch and Dana R. Ulloth.  Lanham, MD: University Press of America, 2001.  381 pp.  $31.50.  ISBN: 0-7618-1916-9.  323.445 B736s.

Social Foundations of the Mass Media is a historical examination of the intellectual debate over the extent of permissible freedom that should be allowed for the expression and discussion of conflicting ideas. The treatment begins with the ancient Egyptian concepts, extends through Middle Eastern writings, treats the Inquisition and concludes with modern concepts in the United States. Both the church and the state have long desired to repress dissident opinion fearing that their authority would be undermined. They have used persecution, laws, the courts and public opinion to try to impose their ideas upon an unwilling population. Thinkers from Aristotle to Zechariah Chafee, Jr., the renowned legal scholar at Harvard University, and Hugo Black, former Associate Justice of the Supreme Court of the United States, have had much to say about the role of journalists, writers and dissidents. Each of their ideas and those of many others appear in the book.

 MEDIA ECONOMICS

Hollyworld: Space, Power, and Fantasy in the American Economy.  Aida A. Hozic.  Ithaca, NY: Cornell University Press, 2001.  233 pp.  $29.95.  ISBN: 0-8014-3926-4.  384.80973 H857h.

Hollywood is currently one of the largest and most profitable sectors of the U.S. economy. In just a few decades, it has transformed itself from a dying company town into a merchandising emporium of movies, games, and licensed characters. It is quickly moving even further into cyberspace, virtual reality, and digital imaging. Aida Hozic writes of these enormous changes in the film industry from a novel perspective: by tracing shifts in spatial organization of film production from the enclosed worlds of old Hollywood studios through globally dispersed location shooting to digital production and distribution.

 NEWSPAPERS AND NEWSPAPER WRITING

A Gift of Meaning.  Bill Tammeus.  Columbia, MO: University of Missouri Press, 2001.  253 pp.  $26.80.  ISBN: 0-8262-1366-9.  814 T152g.

A Gift of Meaning is a collection of works from Bill Tammeus, a columnist for the Kansas City Star. Each piece reveals Tammeus's attempt to wrestle eternal meaning from the events and experiences that sweep us along day by day.

Kill Duck Before Serving: Red Faces at The New York Times: A Collection of the Newspaper’s Most Embarrassing and Off-Beat Corrections.  Linda Amster and Dylan Loeb McClain, editors.  New York, NY: St. Martin’s Press, 2002.  172 pp.  $13.95.  ISBN: 0-312-28427-6.  071.471 K554.

Media insiders Linda Amster and Dylan Loeb McClain present a collection of the paper's more unusual corrections. From misidentifying the Albanian national animal, to confusing Rambo for Rimbaud, Times reporters make nearly as many fumbles as the rest of us. In his introduction, assistant managing editor Allan M. Siegal traces the history of the paper's handling of errors.

The Newspaper: Everything You Need to Know to Make It in the Newspaper Business.  Leonard Mogel.  Pittsburgh, PA: GATF Press, 2000.  248 pp.  $40.00.  ISBN: 0-88362-235-1.  070.172 M724n.

Perfect for the novice or the expert in search of new ideas, this comprehensive survey of the newspaper industry offers a guided tour of business strategies and practices, as well as tips and guidelines for ways to break into the business.

 PHOTOGRAPHY AND PHOTOJOURNALISM

Capture the Moment: The Pulitzer Prize Photographs.  Cyma Rubin and Eric Newton, editors.  New York, NY: W. W. Norton, 2001.  215 pp.  $30.00.  ISBN: 0-393-32282-3.  Q.070.4907973 C17.

Collected here are 122 Pulitzer Prize-winning photographs,  pictures that influenced our thinking in times of crisis and sometimes stirred us to action. This photographic history of 125 pictures includes the Pulitzer winners from 1942-12001.

Digital Photojournalism.  Susan C. Zavoina and John H. Davidson.  Boston, MA: Allyn and Bacon, 2002.  176 pp.  $50.75.  ISBN: 0-205-33240-4.  070.49 Z195d.

Digital Photojournalism is an entire book devoted to digital issues and technology.  The book merges two worlds of photojournalism – the academic and the professional.  It covers current practices in the professional field such as    transmitting and archiving as well as legal and ethical issues.

 POPULAR CULTURE

Comics & Ideology.  Matthew P. McAllister, Edward H. Sewell, Jr., Ian Gordon, editors.  New York, NY: Peter Lang Publishing, 2001.  303 pp.  $29.95.  ISBN: 0-8204-5249-1.  741.5 C7351.

Focusing on the intersection of social power and comic art, essays in this book explore how images and narratives in comic books and comic strips may portray social groups and social issues. As a scholarly examination of a form known as the funnies or funny books, this book argues that the themes and characterizations in comic art are often quite serious. Essays take diverse theoretical perspectives such as cultural studies, political economy, feminist criticism, queer studies, and mythic analysis, all focusing on the relationship of comics to issues of social division.

Culture Works: The Political Economy of Culture.  Richard Maxwell, editor.  Minneapolis, MN: University of Minnesota Press, 2001.  259 pp.  $49.95, $19.95 (pbk).  ISBN: 0-8166-3600-1, 0-8166-3601-X (pbk).  306 C8992.

Culture Works tears down the imaginary walls separating culture, economics, and politics. Writing across the established borders between anthropology, sociology, art history, economics, communication and media studies, political theory, and performance, the authors seek to show how particular economies and power relations work in familiar and central cultural experiences. Their essays provide a series of critical accounts of various aspects of the political economy of culture and its attendant issues of production, consumption, corporatization, and the struggle for meaning.

 PRINT AND BROADCAST JOURNALISM

Broadcast Journalism: Techniques of Radio and Television News, 5^th edition.  Andrew Boyd.  Woburn, MA: Focal Press, 2001.  442 pp.  $44.99.  ISBN: 0-240-51571-4.  070.190941 B692b 2001.

Broadcast Journalism offers a vivid insight into the world of electronic reporting, taking the reader behind the scenes at ITN and the BBC World Service.  The author joins camera crews on a stakeout at the High Court, and captures the atmosphere in the studios of the world's largest news organization.

Broadcast News Handbook: Writing, Reporting, Producing.  C.A. Tuggle, Forrest Carr, Suzanne Huffman.  Boston, MA: McGraw Hill, 2001.  255 pp.  ISBN: 0-7239-6822.  070.195 T817b.

Broadcast News Writing Handbook will make students and professionals better writers and better broadcast journalists. With 50 years of combined broadcast journalism experience, the authors discuss how to write, how to craft language, and how to be effective story tellers.

The Decline and Fall of Public Broadcasting: Creating Alternative Media.  David Barsamian.  Cambridge, MA: South End Press, 2001.  99 pp.  $30.00, $8.00 (pbk).  ISBN: 0-89608-655-0, 0-89608-654-2 (pbk).  384.54065 B28d.

Concentration of the media has reached new heights, making it harder for alternative and critical voices to gain a hearing. Market pressures increasingly have encroached on the original mission of public broadcasting, which was to provide a voice for groups that may otherwise be unheard. We are subjected to programming that is vacuumed of content, that presents a range of opinion from A to B, from GE to GM," Barsamian writes. Yet around the country, innovative journalists and activists are creating more democratic, informative, and engaging media. In The Decline and Fall of Public Broadcasting, David Barsamian gives an insider’s account of these new media activists and the challenges they confront, drawing on his years of experience in public radio.

Practicing Global Journalism: Exploring Reporting Issues Worldwide.  John Herbert.  Boston, MA: Focal Press, 2001.  264 pp.  $44.99.  ISBN: 0-240-51602-8.  070.4 H415p.

John Herbert examines the global environment in which journalists operate and describes the latest technology and its impact on print, broadcast and online journalism practice. Practicing Global Journalism is an overview of the profession, providing a comparative study of journalism practice worldwide. Case studies are drawn from Europe, Australia, the Asia Pacific, South Asia, China, Africa and the Americas.

Profiles in Journalistic Courage.  Robert Giles, Robert W. Snyder, Lisa DeLisle, editors.  New Brunswick, NJ: Transaction Publishers, 2001.  191 pp.  $24.95.  ISBN: 0-7658-0796-3.  070.922 P943.

Some of the bravest actions of journalists are unknown. Profiles in Journalistic Courage corrects this imbalance. With few exceptions, the stories told in this collection are unfamiliar. Most of the people highlighted here are journalists who worked on the margins of popularity, who blazed new and solitary paths, and who left fleeting legacies.

Public Service Broadcasting and Editorial Independence: Strengthening Democratic Voices: Report of the International Seminar, Tampere 16-18 June 1997, organized by the Finnish National Commission for UNESCO and UNESCO.  Tampere, Paris: Finnish National Commission for UNESCO and the United Nations Educational, Scientific and Cultural Organisation, 1998.  193 pp.  $50.00.  ISBN: 951-53-1789-4.  384.54 P962.

This title represents the thinking of those who today would orient broadcasting to serve more directly, more actively the listening and viewing public.  It is based on the background papers and discussions of the international seminar on Public Service Broadcasting and Editorial Independence organized by the Finnish National Commission for UNESCO and UNESCO from June 16 to 18in Tampere, Finland.  In this seminar media practitioners reviewed past and recent thinking about public service broadcasting and sought to understand more fully the interplay of technical, commercial and political factors that today not only make highly tentative the future of public service broadcasting, but which may particularly threaten editorial independence.

Visual Journalism: A Guide for New Media Professionals.  Christopher R. Harris and Paul Martin Lester.  Boston, MA: Allyn and Bacon, 2001.  342 pp.  $43.00.  ISBN: 0-205-32259-X.  070.430285 H244v. 

Visual Journalism discusses the growing visual communication field.  This book examines the historical context of visual journalism while providing insights into modern-day applications of new media processes for the new media professional. It consolidates information from various sectors of graphics to aid the new media practitioner, providing practical insight into the changing visual profession. It discusses such topics as visual literacy, ethical considerations, reporting and writing, typography and graphic design, and Internet research.

 PUBLIC AFFAIRS, POLITICAL COMMUNICATION, AND PUBLIC OPINION

Covering Clinton: The President and the Press in the 1990s.  Joseph Hayden.  Westport, CT: Praeger, 2002.  149 pp.  $55.00.  ISBN: 0-275-97034-5.  973.929092 C617Wh.

Hayden examines presidential-press relationships in the 1990s, focusing first on the 1992 campaign, then on issues and events over Clinton's two terms. He analyzes the press response to the programs of the Clinton era as well as the scandals, the roles of consultants like James Carville, the effectiveness of various press secretaries, and the use of pollsters like Dick Morris. He also examines the fate of the First Amendment in the 1990s and how Clinton responded to freedom of expression concerns.

Defending the American Presidency: Clinton and the Lewinsky Scandal.  Robert Busby.  New York, NY: Palgrave, 2001.  255 pp.  $65.00.  ISBN: 0-333-91250-0.  973.929092 B9603d.

The Lewinsky scandal provided President Clinton with a stern challenge to his political credibility in 1998-99. Having endured an investigation by an Independent Counsel, the President was impeached and only just retained the presidential office following a trial in the Senate. Robert Busby identifies and analyzes the damage limitation strategies adopted by the Clinton administration to contend with the Lewinsky scandal, and explains how and why Clinton survived the most serious Constitutional crisis since Watergate.

Grand Theft 2000: Media Spectacle and a Stolen Election.  Douglas Kellner.  New York, NY: Rowman & Littlefield Publishers, 2001.  241 pp.  $70.00, $19.95 (pbk).  ISBN: 0-7425-2102-8, 0-7425-2103-6 (pbk).  324.9730929 K289g.

In Grand Theft 2000, Douglas Kellner recounts the story of a stolen election and Republican coup d'etat, focusing on the flaws of the system of democracy in the United States that allowed this event to take place. Kellner examines what the events of Election 2000 tell us about politics in the U.S. today and the alarming consequences for democracy in the battle for the White House. Grand Theft 2000 presents a historical narrative of the heist of the presidency as well as a critique of the media and political system that registers a crisis of democracy in the U.S.A. today. Arguing that the media are largely to blame for the theft of the presidency by the Bush machine, Kellner shows how failures of voting technology and literacy, Republican manipulation of the Florida electoral process and political system in the counting of the votes, and structural problems with the system of democracy in the United States reveals a crisis of democracy that requires radical measures.

Running with the Machine: A Journalist’s Eye-Opening Plunge into Politics.  Dan Lynch.  Albany, NY: Whitston Publishing Company, 2001.  434 pp.  $26.95.  ISBN: 0-87875-533-0.  324.709747 L991r.

When Lynch retired from a 30-year career as a reporter and columnist, he decided to run for a seat in the New York State Assembly during the same campaign season as Hillary Rodham Clinton's run for the U.S. Senate. In this book, Lynch chronicles his campaign, running as an independent in the Democratic slot. He discovered a dimension of political skulduggery, treachery, and pettiness he'd never imagined, even as a cynical reporter.

 PUBLIC RELATIONS

Effective Writing Skills for Public Relations, 2^nd edition.  John Foster.  London: Kogan Page, 2001.  180 pp.  $14.99.  ISBN: 0-7494-3632-8.  808.066659 F8142e 2001.

Style is a crucial ingredient to everything we say and do; in writing, it is the way sentences are structured, the choice of words and the way they are used. If the style is outmoded, the reader will soon lose interest and might not even get beyond the first few lines.  This fully updated second edition of Effective Writing Skills for Public Relations is a hands-on, practical guide to writing style for students and others entering the PR industry. It is also a valuable guide to style for those already employed in the public relations profession and those who have to earn their living using their writing skills.

Guerrilla P.R. Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between.  Michael Levine.  Chicago, IL: McGraw-Hill, 2002.  281 pp.  $24.95.  ISBN: 0-07-138231-3.  659.2 L578g.

The sequel to the bestselling Guerrilla PR, Michael Levine's Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment. It revisits many of Levine's most successful devices, while introducing new tactics for conveying a message on-line, tactics that have worked for everyone from Amazon.com to the then-unknown producers of The Blair Witch Project. This book creates a new prototype for small business owners, individuals, and virtually anyone who needs publicity to nurture and grow a business.

Public Relations Cases: International Perspectives.  Danny Moss and Barbara DeSanto, editors.  New York, NY: Routledge, 2002.  267 pp.  $95.00, $35.95 (pbk).  ISBN: 0-415-23425-5, 0-415-23426-3 (pbk).  659.2 P9607.

This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations.

Spinning the Web: A Handbook for Public Relations on the Internet.  Diane F. Witmer.  New York, NY: Addison Wesley Longman, 2000.  233 pp.  $21.20.  ISBN: 0-321-07713.  004.678 W786s.

Spinning the Web: A Handbook for Public Relations on the Internet focuses on the connections between public relations and communication technology. The book is a handbook for Internet users who work in the field of public relations.

RADIO, TELEVISION, AND FILM

Action TV: Tough Guys, Smooth Operators, and Foxy Chicks.  Bill Osgerby and Anna Gough-Yates, editors.  New York, NY: Routledge, 2001.  260 pp.  $75.00, $22.95 (pbk).  ISBN: 0-415-22620-1, 0-415-22621-X (pbk).  791.456 Ac854.

From re-runs of classics like The Avengers or Starsky and Hutch, to current series influenced by the genre like Buffy the  Vampire Slayer, the action series is enjoying a revival at the center of prime-time TV. Yet relatively little attention has been paid to the specific history, nature and appeal of the action series, and its place in popular culture, past and present.  Action TV explores the historical development of this TV genre from its genesis in the 1950s, its place within the history of television institutions and systems of production, its relationship to other genres, and its position within broader social, cultural and political contexts.

The Age of Television.  Martin Esslin.  New Brunswick, NJ: Transaction Publishers, 2002.  138 pp.  $24.95.  ISBN: 0-7658-0888-9.  302.23 Es78a 2002.

The Age of Television discusses television as an essentially dramatic form of communication, pointing to the strengths and weaknesses that spring from its character. It explores its impact on generations destined to grow up under its influence, with such questions as how TV turns reality into fiction, and fiction into reality. Esslin considers the long-term effects of television on our abilities to reason, to read, to create. He asks if current programming on American television constitutes what we want and deserve, and asks what we would change, if we could.

Broadcast Television Effects in a Remote Community.  Tony Charlton, Barrie Gunter, Andrew Hannan, editors.  Mahwah, NJ: Lawrence Erlbaum Associates, 2002.  169 pp.  $39.95.  ISBN: 0-8058-3735-3.  302.2345 B7804.

This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major event on the island, whose only televisual experience had been through video. In the years leading up to the introduction of TV, the researchers who wrote this book collected data by observing the island's young children in classroom settings, and during free-play.

‘Dear BBC’: Children, Television Storytelling and the Public Sphere.  Maire Messenger Davies.  New York, NY: Cambridge University Press, 2001.  280 pp.  $60.00, $21.95 (pbk).  ISBN: 0-521-78077-2, 0-521-78560-X (pbk).  791.4575 D288d. 

Drawing on the diverse views of over 1,300 children in the UK between the ages of 6 and 12, Dear BBC discusses key controversies in the public sphere about children’s relationship with the media, especially television drama. Máire Messenger Davies draws on material gathered from an audience research project commissioned by the BBC, based on surveys, structured discussions with children and interviews with program makers and policy makers. The book explores a number of complex and controversial issues.

FM: The Rise and Fall of Rock Radio.  Richard Neer.  New York, NY: Villard, 2001.  367 pp.  $24.95.  ISBN: 0-679-46295-3.  384.54092 N293f. 

FM: The Rise and Fall of Rock Radio chronicles the birth, growth, and death of free-form rock-and-roll radio through the stories of the movement’s flagship stations. In the late sixties and early seventies–at stations like KSAN in San Francisco, WBCN in Boston, WMMR in Philadelphia, KMET in Los Angeles, WNEW, and others–disc jockeys became the gatekeepers, critics, and gurus of new music. Jocks like Scott Muni, Vin Scelsa, Jonathan Schwartz, and Neer developed loyal followings and had incredible influence on their listeners and on the early careers of artists such as Bruce Springsteen, Genesis, the Cars, and many others. FM documents the commodification of an iconoclastic phenomenon, revealing how counterculture was co-opted and consumed by the mainstream.

Hi There Boys and Girls: America’s Local Children’s TV Programs.  Tim Hollis.  Jackson, MS: University Press of Mississippi, 2001.  361 pp.  $50.00, $25.00 (pbk).  ISBN: 1-57806-395-7, 1-57806-396-5 (pbk).  791.456 H726h.

In Hi There, Boys and Girls! America's Local Children's TV Programs, Tim Hollis tracks down the story of every known local children's TV show from markets across the United States.

Introduction to Documentary.  Bill Nichols.  Bloomington, IN: Indiana University Press, 2001.  223 pp.  $39.95, $17.95 (pbk).  ISBN: 0-253-33954-5, 0-253-21469-6 (pbk).  070.18 N515i.

Introduction to Documentary provides a one-of-a-kind overview of the most important topics and issues in documentary history and criticism. Designed for students in any field that makes use of visual evidence and persuasive strategies, from the law to anthropology, and from history to journalism, this book spells out the distinguishing qualities of documentary. Introduction to Documentary provides the foundation for further explorations in this exceptionally vital area of filmmaking today.

Ken Burns’s America.  Gary R. Edgerton.  New York, NY: Palgrave, 2001.  268 pp.  $26.95.  ISBN: 0-312-23646-8.  791.450232092 Ed36k.

With an inside look at the workings of Burns’s Florentine Films production company, a genealogy of Burns’s style and sources, and a critical account of Burns the historian, Edgerton shown how Ken Burns’s powerful programs define our sense of America’s past and present. 

Movie Crazy: Fans, Stars, and the Cult of Celebrity.  Samantha Barbas.  New York, NY: Palgrave, 2001.  218 pp.  $27.95.  ISBN: 0-312-23962-9.  302.2343 B232m.

While the impact that legendary actors and actresses have had on the development of the Hollywood film industry is well known, few have recognised the power of movie fans on shaping the industry. This books redresses that balance, and is the first study of Hollywood's golden era to examine the period from the viewpoint of the fans. Using fan club journals, fan letters, studio production records, and other previously unpublished archival sources, Samantha Barbas reveals how the passion, enthusiasm, and ongoing activism of film fans in Hollywood's golden era transformed early cinema, the modern mass media and American popular cult.

Odyssey in Prime Time: A Life in Twentieth Century Media.  Robert Lewis Shayon.  Philadelphia, PA: Waymark Press, 2001.  351 pp.  $14.95.  ISBN: 0-9705469-0-4.  384.54092 Sh29s.

This book looks at the development of twentieth century media through the experience of Robert Lewis Shayon who was a player in three areas: as a writer-producer-director in early radio and television, Saturday Review critic and commentator on television from its formative years to a global phenomenon at the threshold of the digital revolution, and finally as a professor at a leading graduate school of communication.

Parental Control of Television Broadcasting.  Monroe E. Price and Stefaan G. Verhulst, editors.  Mahwah, NJ: Lawrence Erlbaum Associates, 2002.  314 pp.  $74.95, $34.50 (pbk).  ISBN: 0-8058-2978-4, 0-8058-3902-X (pbk).  302.2345 P215.

This project, originally developed for the European Community, examines parental roles in controlling television programs watched by children in Europe. Originating out of a study performed for the European Commission by the Programme in Comparative Media Law and Policy, this report examines parental monitoring and control of access to broadcast programming. Conducted in countries across Europe, the study crossed media, national boundaries, and technologies to consider possible directions for public policy.

Radio Reader: Essays in the Cultural History of Radio.  Michelle Hilmes and Jason Loviglio, editors.  New York, NY: Routledge, 2002.  569 pp.  $95.00, $29.95 (pbk).  ISBN: 0-415-92820-6, 0-415-92821-4 (pbk).  384.54 R1182.

While cultural historians and media scholars have been looking at television for decades, they have only recently turned their eyes (and ears) to radio. Studies of television rarely acknowledge that many of its forms-soap operas, situation comedies, quiz shows, sportscasts, etc.-all evolved out of the earlier medium. The essays collected here demonstrate that radio set patterns that have affected all forms of media that have followed it, and also look at how it has survived the coming of media that supposedly made it obsolete. Radio Reader investigates compelling topics like gender in postwar suspense dramas, racial representation and The Green Hornet, American radio propagandists for the Axis Powers, and the history of National Public Radio. This volume not only provides a survey of the best work being done in an emerging field, it also points to new ways of thinking about cultural history and media studies.

Religions of Star Trek.  Ross S. Kraemer, William Cassidy, Susan L. Schwartz.  Boulder, CO: Westview Press, 2001.  246 pp.  $22.00.  ISBN: 0-8133-6708-5.  791.4572 K855r.

Religions of Star Trek focuses not so much on the beliefs and rituals found in the Star Trek universe itself as on the metaphysical issues Star Trek explores as a present-day text. Although they describe the common religious vision that characterizes Star Trek (a profound optimism, broadly secular though not necessarily anti-religious), the authors note the wide variety among episodes spanning 34 years, four TV series, nine movies and dozens of writers. In particular, they illustrate the gradual development of religious