New Product Marketing
This web page has been created for Business Administration 365.
- Print: go to the library specified, and find them by call number;
- UIUC Online Research Resources: available to all UIUC affiliated faculty, staff and students. You will be prompted to log in with your NetID and password if you access them outside the UIUC campus network. You can access them from Online Research Resources or via the Alphabetical List of Databases.
- WWW: general websites (some come with our subscription).
The Business & Economics Library Staff can assist you with getting started with these and other resources. If you have any questions, please e-mail
.
Industry
Industry Classification Codes
Industry Profiles
| UIUC Online Research Resources |
MarketLine (formerly Datamonitor) Contains profiles and analysis on global companies and industries. Provides key facts, history, products/services, competitors, SWOT analyses, and locations of subsidiaries. |
| UIUC Online Research Resources |
Faulkner Advisory for IT Studies (FAITS) Contains more than 1000 clearly written reports covering all of the most important technology areas: data networking, broadband, information security, electronic government, electronic business, the Internet, business intelligence/content management, IT asset management, application development, mobile business, and wireless communications. The database also includes software and hardware vendor directories for the profiles they cover. |
| UIUC Online Research Resources |
Plunkett's Reports Industry reports in the areas of E-commerce, internet business, online trading, finance and investment, energy and telecommunications industries. Includes major trends and statistics, and profiles of the top companies within the industries. |
658.05
ST
(BEL Reserves) |
Standard & Poor's Industry Surveys Published quarterly, the three-volume set covers 52 major industries. Topics include current industry environment, industry profile, glossary and industry references. Many charts and tables are included. From July 1983, includes earnings supplement giving revenue, income data and rankings for over 1300 leading companies. |
Q.338.097303
En19
(BEL Reference) |
Encyclopedia of American Industries Covers over 1000 manufacturing and service industries arranged by SIC codes. Includes industry snapshot, structure, current conditions, industry leaders, and suggestions for further readings. Some tables and graphs, along with alphabetical and SIC/NAICS conversion indexes. |
Q.338.003
En192
(BEL Reference) |
Encyclopedia of Emerging Industries Covers 100 industries and sectors not typically found in the traditional resources. Includes industry snapshot, structure, current conditions, industry leaders, and suggestions for further readings. |
Articles
| UIUC Online Research Resources
Tutorial Available |
ABI/INFORM Complete (1971-current) A complete database comprising full-text business periodicals and news sources from ABI/INFORM Global, Dateline, and Trade & Industry. This combination of products, covering different aspects of business information, covers scholarly research, businesses traditions and trends, corporate strategies, management techniques, and competitive and product information. Hoovers company records are also available through ABI/Inform. From the Advanced Search screen you may search for a company name (changing the search type from Citation and document text to Company/Org in the drop-down box may be helpful). Then, from the articles that are returned, locate a hyperlinked version of the company name with an information icon in front of it (a circle with the letter ‘i’ in it). Clicking on this will make the Hoovers record open in a new window. |
| UIUC Online Research Resources
Tutorial Available |
EBSCO Business Source Complete (1984-current) Contains 2,804 full text scholarly journals and business periodicals covering management, economics, finance, accounting, international business, etc. More than 200 of the journals have PDF full text back to 1965 or the first issue published. |
Analyst Reports
| UIUC Online Research Resources |
Investext Contains investment research reports on global companies and industries. Nearly 4,000 new reports are added each business day. The three main coverage areas of research include: companies, industries, and world's regional economies. Detailed and timely financial analysis of global companies and strategy recommendations for investors. |
| UIUC Online Research Resources |
OneSource An excellent one-stop place for company and market information. For companies, it has detailed descriptions, current financial data and news stories. For industries, it has market research reports, news, etc.
** Available to UIUC affiliates only. You must register for a free account and after that it can be accessible from anywhere. |
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Competitors
Company Filings
| WWW |
EDGAR The Electronic Data Gathering, Analysis, and Retrieval (EDGAR) system of the U.S. Securities and Exchange Commission provides online access to company SEC filings from 1994 to the present. |
| UIUC Online Research Resources |
Mergent Online Company profiles of 22,000 companies worldwide, including overview, subsidiaries, history, news, ten years of annual and quarterly financial statements and annual reports, bond information. Includes industry reports, customized company search, and EDGAR search. |
Company Profiles
| UIUC Online Research Resources |
OneSource An excellent one-stop place for company and market information. For companies, it has detailed descriptions, current financial data and news stories. For industries, it has market research reports, news, etc.
** Available to UIUC affiliates only. You must register for a free account and after that it can be accessible from anywhere. |
| UIUC Online Research Resources |
Mergent Online Company profiles of 22,000 companies worldwide, including overview, subsidiaries, history, news, ten years of annual and quarterly financial statements and annual reports, bond information. Includes industry reports, customized company search, and EDGAR search. |
| UIUC Online Research Resources |
MarketLine (formerly Datamonitor) Contains profiles and analysis on global companies and industries. Provides key facts, history, products/services, competitors, SWOT analyses, and locations of subsidiaries. |
| UIUC Online Research Resources |
Corporate Affiliations Commonly known as “Who Owns Whom”, provides corporate linkage information on more than 170,000 of the most prominent parent companies and their affiliates, subsidiaries and divisions-down to the seventh level of corporate linkage. It includes major public and private businesses in the United States and throughout the world. Covers 1993-present on a 10-year rolling basis. Includes company overview, financial highlights (if available), personnel, Board of Directors, outside service firms, products, hierachy, and corporate structures. Historical volumes (“Directory of Corporate Affiliations) are located in the Main Stack covering 1968 to present. |
Articles
| UIUC Online Research Resources
Tutorial Available |
ABI/INFORM Complete (1971-current) A complete database comprising full-text business periodicals and news sources from ABI/INFORM Global, Dateline, and Trade & Industry. This combination of products, covering different aspects of business information, covers scholarly research, businesses traditions and trends, corporate strategies, management techniques, and competitive and product information. Hoovers company records are also available through ABI/Inform. From the Advanced Search screen you may search for a company name (changing the search type from Citation and document text to Company/Org in the drop-down box may be helpful). Then, from the articles that are returned, locate a hyperlinked version of the company name with an information icon in front of it (a circle with the letter ‘i’ in it). Clicking on this will make the Hoovers record open in a new window. |
| UIUC Online Research Resources
Tutorial Available |
EBSCO Business Source Complete (1984-current) Contains 2,804 full text scholarly journals and business periodicals covering management, economics, finance, accounting, international business, etc. More than 200 of the journals have PDF full text back to 1965 or the first issue published. |
| UIUC Online Research Resources |
Business Newsbank Offers full-text coverage of 500 regional and local business journals, newspapers, and newswires. Contains in-depth company, industry, product and executive news, covering both private and public companies. |
| UIUC Online Research Resources |
LexisNexis Academic Universe. Provides full text and abstracts of articles from newspapers, magazines, journals, wire services, trade journals, etc. Can search for specific industry news on over 25 industries. |
Analyst Reports
| UIUC Online Research Resources |
Investext Contains investment research reports on global companies and industries. Nearly 4,000 new reports are added each business day. The three main coverage areas of research include: companies, industries, and world's regional economies. Detailed and timely financial analysis of global companies and strategy recommendations for investors. |
| UIUC Online Research Resources |
OneSource An excellent one-stop place for company and market information. For companies, it has detailed descriptions, current financial data and news stories. For industries, it has market research reports, news, etc.
** Available to UIUC affiliates only. You must register for a free account and after that it can be accessible from anywhere. |
Products
| UIUC Online Research Resources |
Productscan A database that covers new consumer products, and includes some advertisements for those products. Coverage is from 1980-present, results are presented in reverse chronological order. Click on the ‘Subscriber Login’ link in order to search. |
Q.658.8343
En19
(Communications Library Reference) |
Encyclopedia of Consumer Brands Covers short histories of leading brands (including consumable products, personal products and durable goods) in the US, including the origin, marketing and advertising strategies of these brands, as well as further readings. |
Patents
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Markets, Segments, & Consumers
| UIUC Online Research Resources |
MarketResearch.com Offers detailed market research reports about a variety of markets and industries, such as consumer goods, food and beverage, and technology. The reports provide research and analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, and market share. |
380.105
M342
(BEL Reserves) |
Market Share Reporter A compilation of reported US market share data and rankings on companies, products, and services. |
WWW
(BEL Computer Room) |
Forrester Research Identifies and analyzes emerging trends in technology and their impact on business... provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change." Ask librarians for registration instruction. |
| UIUC Online Research Resources |
Frost & Sullivan Provides full-text, comprehensive research reports and concise market insight on emerging high-technology and industrial markets in 50 countries. A typical research report includes market overview, drivers, restraints, forecasts and trends, competitive analysis, etc. Searchable by market sector, keyword and phrase. |
| UIUC Online Research Resources |
Business Insights Features detailed, comprehensive market research reports in the fields of consumer goods, energy, finance, healthcare and technology. Business Insight also contains the latest news and press releases issued by Business Insight industry specialists with respect to the above fields. Check out Interactive Reports for customizable market research reports (translations in foreign languages available). |
Demographics
| UIUC Online Research Resources |
Global Market Information Database Contains demographic, economic, and background marketing statistics for over 200 countries, as well as market and economic forecasts to the year 2010. Also furnishes volume and value market size data for 330 consumer products across 49 countries. Includes a directory of over 100,000 consumer brands and the 12,000 companies from around the world that own them. It also includes a "Global Market Share Planner" that shows performance indicators for leading multinationals or top global players and their profiles. Also contains a directory of business information sources to locate products, companies, and other data not included in the database. |
317
Un3s
(BEL Reserves) |
Statistical Abstract of the United States Provides an overview of statistics collected by the federal government and public and private organizations on social and economic conditions in the United States. Supplies tables of demographic data, industry statistics (divided into sections including agriculture, finance, technology, transportation, and services), labor statistics, and a summary of the latest economic census. |
| WWW |
US Census Bureau The ultimate place to find comprehensive and detailed demographic information on the United States. Now includes Census 2000 data. Pay attention to the browsable index "Subjects A to Z" and the categories on the home page. "American Fact Finder" offers detailed demographic information on state, county, and city levels. |
| UIUC Online Research Resources |
Statistical Universe Provides references to statistical publications issued by federal and state governments, commercial publishers, trade and professional organizations, etc. A good place to start if you need statistical information but don't know where to look. |
658.8340973
L6261
(BEL Reserves) |
Lifestyle Market Analyst Contains statistics on lifestyle interests of different people in major cities in each state. Divided into market profiles by cities, lifestyle profiles by lifestyles and interests, and consumer segment profiles by age, sex, and marital status. Also lists consumer magazines and direct mail lists targeted to each lifestyle profile. Good for market segmentation. |
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Manufacturing, Suppliers, & Distribution
Q.670
T36
(BEL Reference) |
Thomas Register of American Manufacturers Includes a list of American manufacturers, their major products, and contact information. Useful for looking for competitors and their products. The web version is free, but you must register online first. |
UIUC Online Research Resources
(Government Documents Library)
|
GLOBUS & National Trade Databank (NTDB) via STAT-USA Contains the full text of trade information, domestic and foreign economic data, import and export statistics, country market research reports, global trade directory and national export directory, compiled by 15 federal agencies. It contains over 150,000 time series, tables, and documents. NTDB is updated regularly. The most useful links for country information are the Country Commercial Guides and International Market Insights. This database is for library use only. Please see a Government Documents library staff member for login information. |
| WWW |
Kompass Global directory of 23 million products and services, 1.8 million companies, and 750,000 trade names, and 3.6 million executive names. Excellent source to look up addresses for international or small companies that are typically not covered in the general company information databases. Includes supplier listing for products and services. Brief profiles, emails, and even product catalogs are avaialable for some suppliers. More in-depth information or advanced features are subscriber-only. |
658.86
M31d1
(BEL Reference) |
Directory of Manufacturers' Sales Agencies Compiled by Manufacturers Agents National Association (MANA). Divided into three sections: alphabetical listing within states; each agency record contains key contact person, services offered, type of customers, general product description, number of sales people associated, and the territory covered; products by territory: agency listing by products in a given state; listing of Associate Members of MANA (non Regular Agent Member but subscribe to MANA's Code of Ethics). |
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Key Journals
 To find print copies of journals, search the Online Catalog. To find the electronic version, go to Online Research Resources (using keyword "product" etc.)
Key journals in New Product Marketing include:
- Journal of Product & Brand Management
- Journal of Product Innovation Management
- Journal of Sustainable Product Design
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